maccoffee
The associative and emotional approach allowed us to present the building as a symbol of the company’s products, inspired by the texture of coffee beans.
The main idea is to create the image of ground coffee with its layered structure. The entrance group, serving as the company's "face," reflects the coffee production process through the use of tinted layered concrete.
The entrance group has become an architectural landmark for the company and a point of reference on the factory premises.
Team:
Oleg Pigulevskii, Nadezhda Baukova,
Alisa Guseva
Food Empire Holdings is a global leader in the FMCG sector, specializing in the production and sale of instant beverages, frozen semi-finished products, confectionery, and snacks.
As part of the reconstruction of the entrance group at the factory, our objective was to make it a key visual symbol of both the factory and the MacCoffee brand.
Total area: 1,680 sq. m
Location: Yakhroma
Client: Food Empire Holdings
Timeline: 2023
Status: project